In India, it's extremely difficult to get ideas following in established companies. Everyone wants to make money with SEO and the focus has always been over quantity more than quality. When you suggest ideas, it takes ages for the bosses to get out of this comfort zone of free flowing money.
In India, it's extremely difficult to get ideas following in established companies. Everyone wants to make money with SEO and the focus has always been over quantity more than quality. When you suggest ideas, it takes ages for the bosses to get out of this comfort zone of free flowing money.
I have tried to write a couple of data stories and non-SEO based stories which 'answer' questions by taking inspiration from the The Athletic and it has worked brilliantly for traffic. But here's the problem: such stories take time and triple the effort, and you can get paid the same by doing 2 random news pieces in 30 minutes. The publications that promote brilliant features, like the Sportstar magazine, pay peanuts.
With so much competition, you need to stay afloat and make money. So if you are someone who really wants to do good journalism and writing between the chaos of content aggregation and have to make money too, the only way is to work extra over your 8 hour shifts or on weekends.
I think for any business like this it has to start at the beginning. Changing from an SEO aggregator to a normal site is quite hard (unless someone buys the site just for the existing SEO). As you say, they are making money, so that is fine.
But that is all they are doing. And that is the sad thing.
In India, it's extremely difficult to get ideas following in established companies. Everyone wants to make money with SEO and the focus has always been over quantity more than quality. When you suggest ideas, it takes ages for the bosses to get out of this comfort zone of free flowing money.
I have tried to write a couple of data stories and non-SEO based stories which 'answer' questions by taking inspiration from the The Athletic and it has worked brilliantly for traffic. But here's the problem: such stories take time and triple the effort, and you can get paid the same by doing 2 random news pieces in 30 minutes. The publications that promote brilliant features, like the Sportstar magazine, pay peanuts.
With so much competition, you need to stay afloat and make money. So if you are someone who really wants to do good journalism and writing between the chaos of content aggregation and have to make money too, the only way is to work extra over your 8 hour shifts or on weekends.
I think for any business like this it has to start at the beginning. Changing from an SEO aggregator to a normal site is quite hard (unless someone buys the site just for the existing SEO). As you say, they are making money, so that is fine.
But that is all they are doing. And that is the sad thing.